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9, December 2006 Pragati Maidan, New Delhi.
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Swadeshi FMCG majors Emami Ltd and Rasna Private Ltd are foraying into the retail arena, armed with different retail models. For starters, the Emami Group is planning to extend its pharmaceutical retail chain ‘Frank Ross’ to market the company’s FMCG brands as well. On the other hand, Rasna is opting for the ‘Shop-in-Shop’ retail model to promote its brands. Currently, Rasna is in talks with Reliance Retail and Kishore Biyani’s Big Bazaar. In the midst of this, Marico Ltd is planning to launch its new retail venture ‘Kaya Life’ which will market the company’s health & wellness products.” Besides retailing Marico brands, Kaya Life will also offer services on the lines of its earlier retail-cum-services venture ‘Kaya Skin Care Clinic’,”. On Rasna’s retail initiatives, Piruz Khambatta, chairman and managing director, Rasna Private Ltd, said, “Recognising the potential of the retail sector, we are entering it now. We are talking to major players in this segment to set up our retail outlets.” As for Emami’s retail foray, Harish Agarwal, director, Emami Ltd, said, `We are exploring many options before entering this sector. Currently, we are working on a couple of retail models to market our brands.” Incidentally, Dabur India is also planning to enter the Indian retail sector by launching a chain of retail outlets across the country in the next two months. Just what’s fuelling this enthusiasm? Analysts say, having established their FMCG business, players are searching for new avenues for growth. To supplement their revenues, they are entering this so-called ‘hot sector’. Indian retail revolution has truly begun in the FMCG sector like in other fields. Clearly, it’s survival of the fastest (first movers) in the Indian retail arena
Date: 13-Mar-2007
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